Actualités

The real estate market in the Red City is buzzing. According to field analyses by KNA Agency, the apartment price Marrakech is experiencing dynamic growth this year, driven by unprecedented tourism and rental demand. For investors or future residents, now is the time to act. Here is why following our agency's expertise is crucial for your project's success: Identify neighborhoods with the highest rental yields. Access "off-market" properties at the fair price. Avoid properties that are overpriced compared to the real market. What Influences Property Value? Beyond the address, several criteria define the fair price. Our role is to find the hidden gems for you. Standing and Residence Quality A residence with a swimming pool, well-maintained gardens, and efficient management will always rent for a higher price. This is a key factor we monitor for every sale apartment Marrakech listing we select for our clients. Floor and Orientation The apartment price Marrakech rises for top floors with clear views (Atlas Mountains or Koutoubia). South-facing orientation is a major asset for winter brightness, highly sought after by European tenants. Price per Sqm Barometer (Agency Selection 2025) The market is segmented. Here are the price ranges observed by our agents: 1. The Vibrant City Center (Gueliz) The beating heart of the city, ideal for rental investment (Airbnb). Renovated Old Build: Around 14,000 MAD/sqm. Premium New Builds: Can reach 24,000 MAD/sqm. 2. The Prestigious Hivernage Luxury par excellence. Here, the apartment price Marrakech often exceeds 25,000 MAD/sqm. It is a secure heritage investment. Smart Investing with KNa The market has its traps. Our agents don't just visit; they audit the potential of every property. If you are looking for a sale apartment Marrakech opportunity, prioritize properties with clear titles and located in well-managed condominiums to guarantee your Return on Investment (ROI). Conclusion The apartment price Marrakech in 2025 still offers superb opportunities for those who are well-advised. Don't miss out on the perfect property. Contact KNa Agency today to schedule your visits.

In 2025, land prices in Marrakech range on average from around 800 MAD/m² in peripheral areas (Route de Fès, Ourika) to over 6,000 MAD/m² in prestigious neighborhoods like Hivernage or Palmeraie. The value depends heavily on the type of property: undeveloped land is significantly cheaper than a fully serviced plot ready for construction in a secured golf estate. With the market heating up ahead of major sporting events, here’s a detailed analysis to help you make a smart investment, whether your goal is building from scratch, semi-finished construction, or purchasing an existing villa. 3 Key Criteria Before Discussing Price Before analyzing rates, three factors determine your real estate investment in Morocco: Land Title: A titled land plot in Marrakech (registered with the Land Registry) is the only solid legal guarantee. Avoid unregistered Melkias (adoul deeds) to prevent lengthy disputes.   VNA Status for Foreigners: Since 2023, foreign buyers must ensure the land is in a Zone Non Agricole (VNA). Verify this before signing any preliminary sale agreements to avoid notarization blocks.   Permits and Approvals: Urban planning, construction permits, and utility connections (water RADEEMA, electricity) are essential. Land without these can remain tied up in procedures for years.   2025 Price Barometer by Area Palmeraie / Hivernage These areas are prime for high-end villa sales in Marrakech. Land prices can reach 3,500 - 6,000+ MAD/m². The scarcity of plots makes self-construction potentially more profitable than buying overpriced existing properties. Golf Estates (Amelkis, Atlas) For turnkey villa buyers, golf domains are attractive, but purchasing land and building yourself can save 20–30% compared to a finished property. Serviced plots are negotiated between 2,500 and 4,500 MAD/m². Route de l’Ourika: 800 - 1,800 MAD/m² This area offers more affordable land with large plots and Atlas views. Always check for flood zones before purchasing. Route de Fès / Near the Stadium: 600 - 1,200 MAD/m² The 2025 outsider. With the new Stade Adrar (CAN 2025) and improved road infrastructure, speculation is rising. Plots start below 1,000 MAD/m² for parcels over 3,000 m². Expert note: High short-term risk but potential +30% increase by 2027 according to market projections. Construction Budget: Don’t Underestimate In addition to land costs, construction expenses are significant: Structural work only: 1,500 - 2,000 MAD/m²   Standard finish: 3,500 - 5,000 MAD/m²   Luxury finish: 8,000 - 12,000+ MAD/m²   A luxury villa in Marrakech can cost 2–3 times the land price for a high-end property. Common Pitfalls: Unregistered architects (no insurance), ghost contractors, cost overruns of +40%. Always check references. Secure Your Purchase with an Expert The Marrakech land market is complex: double sales, unclear boundaries, hidden easements. A poorly prepared file can cost years in legal disputes. Our land hunting service (real estate agency Marrakech) includes: Full legal verification (Land Registry, PLU)   Price negotiation (average savings: 8–12%)   Notarial and banking follow-up until the final deed   Request your free land audit within 48 hours for any villa project. Sources: Bank Al-Maghrib (BAM): Real Estate Asset Price Index Q4 2024   Mubawab: Annual Marrakech Land Market Report 2024-2025   L'Economiste: “Immobilier Marrakech: The Rush for Peripheral Lands” (January 2025)

Real estate investment, combining high rental profitability with exceptional quality of life. Whether you're looking for a primary residence or a rental property, this guide accompanies you through all the essential steps of your project. For a complete overview of Marrakech's real estate market, also discover our comprehensive guide to buying a villa in Marrakech. Define Your Objectives and Budget Before Buying an Apartment in Marrakech Before diving in, clarify your intentions: are you buying to live there year-round, to invest in seasonal rentals, or to build assets? Each objective influences your selection criteria. A rental investment will favor tourist areas like Hivernage or the Medina, while a primary residence will lean toward Guéliz or Agdal, which are more residential. Establishing a realistic budget is essential. Prices vary considerably by area: an apartment for sale in Marrakech Guéliz will generally cost more than a property in Targa or Ménara. Also budget for additional fees (notary, agency, registration taxes) which represent approximately 5 to 7% of the purchase price. If you're considering bank financing, consult several institutions to compare mortgage conditions. Where to Find an Apartment for Sale in Marrakech? Several channels are available for your search. Online real estate portals provide an initial point of contact, allowing you to filter by neighborhood, price, and surface area. You'll find listings for new apartments in Marrakech or resale properties. However, working with a real estate agency in Marrakech offers significant advantages. Local professionals know the market perfectly, often have a portfolio of exclusive properties, and can assist you with all administrative procedures. They also provide effective mediation with sellers and save you valuable time in your search. Don't hesitate to vary your searches: look for terms like "apartment for sale in Marrakech Guéliz," "real estate investment Marrakech," or "apartment with terrace Marrakech" to broaden your results. Precautions to Take Before Buying an Apartment in Marrakech Vigilance is essential with any real estate purchase. Systematically require verification of legal documents: property title (titre foncier or melk), building permit, certificates of compliance, and absence of debts or mortgages. A notary will verify these elements during the transaction, but prior verification avoids unpleasant surprises. A physical visit remains essential. Carefully inspect the general condition of the property, its orientation (favor bright exposures), sound and thermal insulation, as well as common areas. Inquire about monthly condominium fees and their recent evolution. To avoid real estate scams in Marrakech, beware of offers that seem too good to be true, never make any payment without consulting a notary, and always prioritize official transactions with proper contracts. How to Choose Your Apartment in Marrakech: Our Practical Advice Evaluating value for money requires thorough comparison with similar properties in the area. For a rental investment, calculate potential profitability by researching practiced rental rates and occupancy rates according to seasons. The choice of neighborhood largely determines your project's success. Guéliz and Hivernage offer a cosmopolitan atmosphere and high-end services, Agdal appeals to families with its residential calm, while the Medina attracts lovers of authenticity. For seasonal rentals, prioritize proximity to tourist attractions and amenities. Remember that buying an apartment in Marrakech fits into a global vision of the local real estate market. To explore further, also consult our article dedicated to buying a villa in Marrakech and refine your investment strategy. With the right advice for buying an apartment in Marrakech and professional support, your project will quickly become reality.  

Buying a villa in Marrakech is much more than a simple real estate investment: it is the acquisition of a unique lifestyle. The search phase is the most decisive step of your project. In a city where the market offers exceptional diversity, from contemporary villas with Atlas views to traditional riads, knowing how to search makes all the difference. Discover our exclusive selection of villas for sale in Marrakech to start your project on the right foot. Define Your Budget and Criteria Before Buying a Villa in Marrakech The first rule for finding the ideal property is to establish a realistic financial framework. Prices vary considerably depending on the neighborhood: Palmeraie, Route de l'Ourika, Targa, or Agdal all offer different price ranges and architectural styles. Studying local market trends will help you identify the areas that match your budget. Beyond the numbers, list your priorities: contemporary or "Beldi" style? Is a heated pool essential? Land surface? A view of the Atlas Mountains? These criteria will effectively guide your search for a villa for sale Marrakech. Also, prepare your financing file in advance to be ready when you find your dream home. Where and How to Search for a Villa for Sale in Marrakech? Best Real Estate Search Channels To buy a villa under the best conditions, several channels are available to you. Specialized real estate agencies intimately know the best sectors and often have access to "Off-Market" properties (unlisted homes). A trusted agency, such as Agence KNA, will secure your entire process. Online real estate portals are useful for comparing prices, but a personal network and the expertise of a local agent remain the best ways to find opportunities before they hit the official market.   How to Avoid Real Estate Scams in Marrakech Legal security is the cornerstone of a successful purchase. Systematically verify the authenticity of property titles (Land Title) with the Land Registry. Demand full compliance of all documents: building permits, habitation permits, and for foreigners buying in rural areas, the VNA (Non-Agricultural Status). The intervention of a notary is mandatory to legally secure your transaction in Morocco. Beware of offers that seem too good to be true: an unusually low price often hides defects or administrative issues. To secure your project from A to Z, consult our complete guide to buying property in Morocco for foreigners. Efficiently Organizing Your Visits Before Buying A structured visit allows you to objectively compare properties. Establish a rigorous checklist: condition of the roof, electrical installations, plumbing, thermal insulation, and sun exposure (crucial for the Marrakech climate). Visit at different times of the day to evaluate noise levels and brightness. Evaluate the real value by cross-referencing the price per square meter, the general condition of the property, and potential renovation costs. Do not hesitate to seek professional expertise for high-end properties.   Finding the Ideal Villa in Marrakech: Our Expert Advice The choice of neighborhood will determine your quality of life and the resale value of your property: The legendary address for those seeking exclusivity, tranquility, and vast lush gardens. The Targa Neighborhood: Highly popular with families for its authenticity, calm, and proximity to international schools. Agdal: Ideal for those who wish to stay close to the city center, Boulevard Mohammed VI, and its vibrant atmosphere. FAQ: Your Questions About Buying a Villa in Marrakech 1. Can a foreigner own property in Marrakech? Yes, foreigners are allowed to buy property in Morocco with full ownership. Special attention must be paid to the VNA for villas located outside urban perimeters. 2. What additional costs should I expect when buying? Plan for approximately 6% to 7% of the sale price to cover registration fees, land conservation, and notary fees. 3. What is a titled villa? It is a property registered with the Land Registry. This is the only absolute legal guarantee of ownership in Morocco. Conclusion Buying a villa in Marrakech begins with a methodical search. By clearly defining your budget, staying vigilant regarding legal documentation, and organizing structured visits, you maximize your chances of success. Support from a local expert like Agence KNA remains your best asset to turn your real estate dream into reality with complete peace of mind. About the Author: This article was written by the expert team at Agence KNA, specialists in the Marrakech real estate market. With extensive field experience, we assist our clients in acquiring prestigious villas, from property selection to the final signature at the notary.

Can Foreigners Buy Property in Morocco? The answer is a clear yes. Moroccan law fully allows foreigners to own real estate within the country. No special authorization or residency is required to complete a purchase. This openness makes Morocco one of North Africa’s most attractive destinations for foreign investment.  Foreign buyers can purchase apartments, villas, commercial spaces, or even plots of land for construction. The only condition is to follow the official legal procedures and ensure that the property has a valid land title (titre foncier), which guarantees legal ownership and security of your investment.    A Transparent and Secure Real Estate Market  Morocco offers a welcoming and well-regulated environment for foreign investors. The real estate market is expanding rapidly, especially in key cities like Marrakech, Casablanca, Tangier, and Agadir. Investing in Moroccan real estate offers strong advantages: competitive prices compared to Europe, an exceptional lifestyle, and high rental potential driven by tourism.  The Essential Role of the Notary  The Moroccan notary (notaire immobilier Maroc) plays a central role in all real estate transactions. They verify the authenticity of the land title, ensure there are no encumbrances or disputes, and authenticate the sale deed. This legal supervision guarantees a fully secure investment. Notary fees typically range from 1% to 1.5% of the property value.  Why Work with a Real Estate Agency in Marrakech?  Partnering with an experienced real estate agency in Marrakech, or any major Moroccan city, is highly recommended, especially for first-time foreign buyers. A professional agency assists you through every stage: property search, price negotiation, document verification, and coordination with the notary. Their local expertise helps you avoid scams and ensures a smooth buying process.  Restrictions to Be Aware Of While Morocco’s property laws are largely favorable to foreigners, some restrictions exist. Agricultural land located outside urban zones generally cannot be purchased by non-Moroccans without special authorization. Similarly, certain strategic or military areas are off-limits to private acquisition. It’s also crucial to confirm that the property you intend to buy holds a registered land title. Properties under the melk (customary) system can lead to legal complications. Always prioritize titled properties registered with the Land Registry (Conservation Foncière) for full legal protection. Why Investing in Morocco Is a Smart Choice Foreign investment in Marrakech and across Morocco offers undeniable advantages. The country enjoys political stability, continuous infrastructure development, and favorable tax conditions. Frequent international flights make it easily accessible, while the cost of living remains affordable. Between the ocean, mountains, and desert, Morocco offers an exceptional quality of life. Whether you’re seeking a second home, a rental property, or a long-term investment, Morocco meets all expectations. The real estate market remains dynamic, supported by strong domestic and international demand, particularly in tourist regions and major urban centers. Conclusion Buying a house in Marrakech or elsewhere in Morocco as a foreigner is not only possible—it’s secure and highly rewarding. By following the legal process and working with trusted professionals, you can confidently turn your Moroccan real estate dream into reality.

Selling a property in Morocco requires the involvement of several specialized professionals: a real estate agent to evaluate and market the property, a notary to ensure the legal security of the transaction, and possibly a tax advisor to optimize the management of taxes related to the sale. Whether it’s a plot of land, a luxury villa, an apartment, or a commercial space, the process remains complex and strictly regulated by Moroccan property law.  Why Get Professional Support to Sell Property in Morocco? The Moroccan real estate market has particularities that require specialized expertise. Selling agricultural land doesn't follow the same rules as selling an apartment in a gated community or an individual villa. Each type of property has its own regulatory and administrative constraints. Without professional support for your Morocco property sale, you expose yourself to several risks: incomplete land title verification, incorrect property valuation, disputes with buyers, delays in deed registration, or poor tax management. Administrative errors can lead to sale cancellation or generate lengthy legal disputes. Hence the crucial importance of surrounding yourself with qualified professionals who thoroughly understand the intricacies of real estate transactions in Morocco. Key Professionals for a Successful Real Estate Transaction Real Estate Agent: Your Primary Partner A Morocco real estate agent is your primary contact from the start of your project. This professional assists you with accurate property valuation by analyzing the local market, prices in your area, and your property's specific characteristics. They organize viewings, present your property in the best light, and handle negotiations with potential buyers. Their network and market knowledge are valuable assets for selling quickly and at the right price. Notary: Guardian of Legal Security A Morocco real estate notary plays a fundamental role in securing your sale. They meticulously verify the land title, ensure there are no encumbrances or mortgages on the property, and check the validity of all documents. They draft the authentic deed of sale, register it with the Land Registry (Conservation Foncière), and manage the payment of registration fees and taxes. Their involvement guarantees the legal validity of your transaction. Land Expert and Surveyor: Essential for Land Sales To sell land in Morocco, particularly vacant or agricultural land, the involvement of a Morocco land expert and surveyor is often necessary. These professionals perform land demarcation, verify exact acreage, and ensure cadastral compliance. Their expertise prevents future disputes over property boundaries and guarantees consistency between official documents and actual land conditions. Tax and Legal Advisor A specialized tax advisor helps you optimize your sale's taxation by anticipating legal obligations and identifying advantageous provisions. Their real estate sale consultation allows you to prepare your file with complete peace of mind and avoid unpleasant tax surprises. Selling Land, a Villa, or an Apartment: The Specifics Each type of property requires tailored support. Selling vacant land demands particular attention to land status and zoning permits. For a villa, emphasis will be placed on highlighting amenities and the overall construction condition. A condominium apartment requires presentation of condominium regulations and fees. As for commercial premises, their attractiveness depends on location and commercial potential. In all cases, professional support provides undeniable added value by adapting the sales strategy to your property's specific characteristics. Conclusion Successfully completing your property sale in Morocco absolutely requires quality professional support. Real estate agent, notary, land expert: each plays a complementary role in securing your transaction and optimizing your results. Never undertake a sale without advice from a notary or licensed agent. Contact a trusted real estate agency today to benefit from complete, personalized support. Your sale project deserves the expertise of qualified professionals who will defend your interests at every stage.  

After m ore than three decades of implementation, Law 25.90 on subdivisions, housing groups, and land fragmentation is undergoing a major overhaul. On October 2, 2025, the Council of Government approved Bill 34.21, marking the beginning of a profound transformation of the legal framework for subdivisions in Morocco. This land reform responds to years of bottlenecks, unfinished projects, and legal uncertainty that have eroded investor and buyer confidence. For real estate developers in Morocco, local authorities, and individuals, this new legislation represents both an adaptation challenge and a modernization opportun ity. Why Is Morocco Reforming Its Land Legal Framework? Law 25.90, adopted in 1992, governed Moroccan urban development for thirty years. However, ground realities revealed its limitations. Projects frozen awaiting authorizations, neighborhoods delivered without roads or utilities, investors discouraged by legal uncertainties: all symptoms of a legal framework now exhausted. Several factors made this land reform in Morocco essential. First, the initial three-year deadline to complete infrastructure proved unrealistic given administrative delays, financing difficulties, and rising material costs. When work stops, whether through abandonment or bankruptcy, projects fall into a gray area, leaving local authorities helpless. Second, the lack of sufficient financial guarantees exposed buyers to major risks. Too often, bank guarantees proved insufficient, leaving entire families without recourse against defaulting developers. Finally, overlapping jurisdictions between urban agencies, municipalities, and ministries caused institutional blockages that paralyzed numerous projects. Reform Innovations for Subdivisions Bill 34.21 introduces structural changes to modernize the framework for land and urban operations in Morocco. Authorization Deadlines and Extensions The infrastructure completion deadline is now extended to five years instead of three. This extension recognizes the growing complexity of real estate projects and offers developers a more realistic margin. The law also introduces the possibility of suspending or withdrawing authorization in case of voluntary work stoppage or force majeure, allowing authorities to intervene in exceptional situations. Financial Guarantee and Developer Responsibility A central aspect of this reform concern s developer responsibility. Developers must provide insurance or bank guarantees to secure the completion of basic infrastructure. This measure protects buyers and ensures that promised facilities, roads, drinking water, electricity, sanitation, will actually be delivered. For real estate developers in Morocco, this  requirement implies better financial planning and greater transparency. Reorganization of Non-Compliant Subdivisions The text includes an unprecedented provision to address non-compliant subdivisions: the possibility of relaunching projects that have fallen into default. Abandoned subdivisions or those affected by failures can be recovered and completed under certain conditions, opening a path to reduce urban wastelands and limit land waste. Expected Impacts on Developers and Communities This land reform profoundly transforms Moroccan real estate sector practices. For developers, it imposes new financial and administrative obligations but also offers more legal security and visibility. The text emphasizes strengthened control mechanisms: local authorities and urban agencies will no longer simply issue authorizations; they will be responsible for verifying, at each stage, the actual fulfillment of commitments. For local communities, the bill clarifies institutional roles and strengthens their capacity for action. They can now intervene more effectively in case of developer default, preventing the emergence of new ghost neighborhoods. According to LesEco.ma, the real estate sector, which contributes nearly 6% of national GDP and employs hundreds of thousands of people, could not remain prisoner to an obsolete framework. This reform therefore aims to restore confidence among national and international investors while facilitating urban development. Best Practices and Advice in the New Context Facing this new legal framework for subdivisions, several recommendations are essential for land sector stakeholders: For real estate developers, it is crucial to anticipate new financial guarantee requirements from the project planning phase. Close collaboration with banking institutions and insurers will help secure necessary financing. For buyers, this reform represents increased protection. However, it remains essential to verify that the developer has the required authorizations and guarantees mandated by law. For local authorities, effective implementation of these new provisions will require strengthened monitoring and control capacities, as well as optimal coordination with urban agencies. Conclusion: Support Your Projects with Experts The land reform in Morocco initiated by Bill 34.21 marks a decisive turning point for the national real estate sector. By extending deadlines, imposing financial guarantees, and clarifying responsibilities, this legislation aims to secure subdivision operations and restore market confidence. Whether you are a developer, investor, or buyer, navigating this new legal framework requires expertise and support. KNA Agency, specialized in Moroccan real estate, accompanies you in all your land and real estate projects. Discover their services: Estimate your property Explore luxury real estate purchases in Marrakech Consult their complete guide on real estate taxation in Morocco 2025 For more information and personalized support, visit www.agencekna.com.   Sources: LesEco.ma, "Immobilier : la loi 34.21 promet la fin des projets bloqués," October 2025 Médias24, "Foncier : le gouvernement restructure les opérations de lotissement et de morcellement," October 6, 2025

Buying land Marrakech represents an exceptional opportunity, but beware: the NAU (Non-Agricultural Use) concept can turn your dream into a nightmare if overlooked. Over 60% of real estate projects get blocked due to poorly anticipated non-agricultural use issues. This guide reveals everything a savvy investor must know about NAU Marrakech before signing on the dotted line. What is NAU in Marrakech? Non-Agricultural Use (NAU) is an administrative classification that determines the authorized usage of a plot of land. In Marrakech, this distinction is crucial for any real estate project Marrakech. Different Types of NAU in Marrakech The region offers several classifications: Urban zone: Construction authorized immediately Future urbanization zone: Buildable under conditions Agricultural zone: Requires mandatory NAU change Forest zone: Generally non-buildable Each land for sale Marrakech carries this classification which directly impacts your investment possibilities. Why NAU is Essential Before Land Purchase? Financial and Legal Impacts of NAU Neglecting non-agricultural use verification can be costly: Financial Impact: NAU change fees: 1,500 to 5,000 USD Administrative delays: 6 to 18 additional months Penalties for illegal construction: up to 50,000 USD Legal Impact: Inability to obtain building permits Risk of forced demolition Complete real estate project blockage An experienced real estate agency Marrakech will help you avoid these pitfalls through their local terrain knowledge. Hidden Risks to Avoid Unscrupulous sellers often exploit buyers' ignorance about NAU. Be wary of land offered as "buildable" without official verification of their status. How to Request an NAU Change? Step-by-Step Administrative Procedure NAU change in Marrakech follows a precise procedure: File submission to the relevant municipality Impact study by urban planning services Public inquiry minimum 30 days Validation by local urban planning commission Required Documents Land title or property deed Topographic plan of the land Environmental impact study Connection justifications (water, electricity) Expert Tips for Successful Investment Essential Verifications Before Purchase Before any land purchase Marrakech, require: Recent NAU certificate (less than 3 months) Local development plan consultation Verification with Marrakech Urban Agency Choosing the Right Support To secure your real estate purchase Marrakech, prioritize recognized professionals who master local administrative subtleties. International Investment Considerations Foreign Ownership Rights Foreign investors can purchase land in Marrakech, but NAU Marrakech regulations apply equally to all buyers. Additional considerations include: Currency exchange implications Tax obligations for foreign owners Residence permit requirements for extended projects Due Diligence for International Buyers International investors should conduct enhanced due diligence: Legal representation by Moroccan-qualified lawyers Currency hedging for large investments Understanding of repatriation regulations Market Trends and Opportunities Current Marrakech Real Estate Market The Marrakech real estate project market shows strong fundamentals: Increasing tourism driving demand Government infrastructure investments Growing international interest in Morocco Best Investment Zones Prime areas for land for sale Marrakech: Palmeraie: Luxury development zone Route de Fes: Emerging residential area Tamansourt: New city development Amelkis: Golf and resort community NAU Marrakech isn't a technical detail: it's the success key for your real estate project Marrakech. Rigorous upstream verification will save you months of blockage and unexpected costs. Immediate Actions: Systematically verify NAU before any purchase Consult a Moroccan urban planning expert Demand written guarantees from the seller Ready to make your project concrete? Submit your search to experts who will secure every step of your real estate investment in Marrakech. Last update: September 2025 | Sources: Marrakech Urban Agency, Moroccan Urban Planning Code  

In 2025, a crucial question still arises for every savvy investor: should you prioritize the authentic charm of a riad in the heart of the Medina, or opt for the contemporary comfort of a villa in Marrakech’s residential districts? This decision, far from trivial, can directly influence the profitability and long-term sustainability of your real estate project. Let’s shed light on the advantages and drawbacks of these two investment opportunities to guide your decision. A Real Estate Market on the Rise in 2025 The Moroccan property sector shows remarkable growth, with Marrakech recording a moderate 3% increase in Q1 2024, while certain neighborhoods have seen property prices per square meter double in just two years. Buyers are now split between European investors (35%)—mainly French and Belgian nationals seeking a sunny second home, Moroccan expatriates (40%) aiming to maintain a family heritage, and an emerging clientele from the Gulf and Sub-Saharan Africa (25%). This diversification ensures market stability despite international economic fluctuations.   Investing in a Riad: Authenticity and Cultural Heritage The undeniable strengths of a traditional riad Buying a riad in Marrakech represents far more than a financial investment—it is the acquisition of a piece of history. Located in the heart of the Medina, a UNESCO World Heritage site, these traditional homes enjoy an exceptional location just minutes from Jemaa el-Fna Square and the souks. Tourism appeal is their main competitive advantage. A renovated 4-bedroom riad rented on a short-term basis (Airbnb) can generate 6% to 8% net annual rental yield, with an average nightly rate reaching 700 MAD in Marrakech—the highest in Morocco. Travelers are seeking this immersive and authentic experience that only a riad can provide. The challenges to anticipate However, buying a riad in Marrakech requires a methodical approach. Maintenance costs are significant: expect 3% to 5% of the property’s value annually to preserve the architectural features (tadelakt, zellige tiles, woodwork). Renovation in the Medina is subject to strict regulations to maintain architectural authenticity. Accessibility is another challenge: narrow alleys limit vehicle access, complicating deliveries and moves. Finally, property management requires strong local expertise to meet the high service expectations of an international clientele.   Investing in a Villa: Comfort and Modern Living The appeal of high-end residential districts Contemporary villas in Marrakech stand out for their modern design and premium amenities. Located in sought-after districts such as the Palmeraie, Hivernage, or Guéliz, they offer space, privacy, and security. A 300 m² villa with pool and garden perfectly matches the expectations of expatriate families and European retirees seeking comfort. The long-term rental market is especially attractive: a furnished 4-bedroom villa rents for 15,000 to 25,000 MAD per month, depending on the district, generating a stable 6% to 8% annual return. Demand comes mainly from expatriates, international executives, and Moroccan expatriates during extended stays. The limits of villa investment The main drawback lies in the entry ticket: expect 3 to 6 million MAD for a quality villa in a desirable district, compared to 1.5 to 3 million MAD for a renovated riad in the Medina. Distance from the historic center may also reduce tourist appeal, although districts like Hivernage compensate with proximity to luxury hotels and golf courses.   Villa vs Riad in 2025: A Numerical Comparison Average prices per district Riad Medina: 9,000 to 15,000 MAD/m² (depending on renovation)   Villa Palmeraie: 8,000 to 18,000 MAD/m²   Villa Hivernage: 10,000 to 20,000 MAD/m²   Villa Guéliz: 7,000 to 15,000 MAD/m²   Estimated rental yields Riad short-term rental: 6% to 8% net annually   Villa long-term rental: 5% to 7% net annually   Villa short-term rental: 6% to 9% net annually (depending on district)   These figures confirm that the choice between villa and riad depends as much on your investor profile as on your long-term objectives.   Investor Profiles and Opportunities in 2025 Each property type suits different strategies. Riads attract investors seeking long-term capital appreciation and attractive short-term rental yields. Villas are better suited for buyers looking for stable rental income and occasional personal use. European retirees generally opt for villas offering comfort and easy maintenance, while young entrepreneurs focus on riads for their immediate profitability potential. Moroccan expatriates often diversify by purchasing both types depending on family needs.   Practical Advice and Essential Precautions Whatever your choice, some verifications are crucial. Title deed validation is key: ensure the property has a definitive title deed or a valid building permit. Local taxation must also be considered: registration fees (6%), VAT (20% on new properties), and income tax on rental earnings. Partnering with an experienced professional like KNA Immobilier is essential to secure your acquisition. Our in-depth knowledge of the local market, privileged relations with local authorities, and strong regulatory expertise ensure a safe and profitable investment.   So, Villa or Riad? Make the Right Choice with KNA Marrakech real estate offers exceptional opportunities in 2025, whether you choose the authenticity of a riad or the modernity of a villa. Each option presents unique benefits depending on your profile and investment goals. Still hesitating between the two? Contact KNA Immobilier today for a free personalized study of your project. From property search to signing, including administrative procedures and rental management, our expert advisors will guide you every step of the way. Because your investment deserves the best guidance, trust KNA’s expertise to turn your Marrakech real estate ambitions into reality.   Sources and References Marché Immobilier au Maroc 2025 - NeroLink Media   Évolution des prix immobiliers Marrakech - Médias24   Indice des prix des actifs immobiliers - Bank Al-Maghrib   Quartiers rentables Marrakech 2025 - Luxurious Properties

Renting a riad for the long term in Marrakech represents a unique opportunity to experience Moroccan authenticity on a daily basis. These traditional homes, with their typical architecture and central patios, are increasingly attracting expatriates and Moroccans looking for an exceptional living environment. (h2)Why Choose a Riad for Long-Term Rent? (h3)The Advantages of the Traditional Riad Renting a riad offers an incomparable real estate experience in Marrakech. These traditional houses are distinguished by their authentic architecture with interior courtyards (sahn), fountains, and often terraces with views of the Atlas Mountains or the city’s minarets. Privacy is one of the main assets: unlike modern apartments, riads offer rare tranquility in the heart of the medina. The thick walls provide natural soundproofing and welcome freshness during Marrakech summers. (h3)An Attractive Rental Investment For owners, long-term rental of riads offers several advantages: Stable and regular rental income Less turnover than seasonal rental Simplified maintenance Tenants often careful and respectful of heritage   (h2)Riad Rental Prices in Marrakech in 2025 (h3)Price Ranges by Neighborhood Rental prices for riads vary considerably depending on location and standing: Historic Medina (Bab Doukkala, Mouassine): Riad with 2-3 bedrooms: 8,000 to 15,000 MAD/month Riad with 4-5 bedrooms and pool: 15,000 to 25,000 MAD/month Restored luxury riad: 25,000 to 40,000 MAD/month Residential Areas (Targa, Route de Fès): Modern riad with traditional style: 12,000 to 20,000 MAD/month Villa-riad with garden: 18,000 to 35,000 MAD/month   (h3)Criteria Influencing Prices The rental price of a riad depends on several factors: Renovation status and quality of restoration Presence of a pool and modern equipment Accessibility (proximity to parking, width of alleys) Surface area and number of bedrooms View (terrace with panorama of the Atlas)   (h2)Practical Tips for Renting a Riad (h3)Before the Visit Check accessibility: some riads in the medina can only be reached on foot through narrow alleys. Make sure this fits your lifestyle, especially for deliveries and moving.   Inquire about recent renovations. A poorly renovated riad may present humidity or electrical installation issues.   (h3)Key Points During the Visit Heating system: essential for Marrakech winters Water pressure and hot water in all rooms Condition of the terrace and waterproofing Soundproofing if near a mosque or artisans Security: quality of locks and discretion of the entrance   (h3)Negotiation and Contract Rent negotiation is common in Marrakech. Do not hesitate to discuss the price, especially for a long-term rental (minimum 12 months). Owners value stability and may agree to significant reductions. Important clauses to negotiate: Trial period of 1 to 3 months Coverage of certain maintenance works Possibility of personalized fittings Conditions for early termination   (h2)Recommended Neighborhoods for Long-Term Rental (h3)Medina: Guaranteed Authenticity The districts of Bab Doukkala and Riad Laarous offer the best compromise between authenticity and modern amenities. Quieter than Jemaa el-Fna, they are still well served. (h3)Peripheral Areas: Modern Comfort Targa and the Route de Fès offer recent riads combining traditional charm and contemporary comfort, with easier car access.     (h2)Services and Expenses to Consider Common Charges Electricity: 200 to 500 MAD/month depending on surface area Water: 100 to 200 MAD/month Internet/telephone: 300 to 500 MAD/month Guard service (if desired): 1,500 to 2,500 MAD/month   Optional Services Weekly cleaning: 800 to 1,200 MAD/month Gardening and pool maintenance: 500 to 1,000 MAD/month Concierge: tailor-made services   Renting a riad long-term in Marrakech offers a unique lifestyle experience, combining architectural heritage and modern comfort. With attractive prices compared to European standards and exceptional quality of life, this option is increasingly appealing to demanding tenants. To succeed in your search, consider the support of a specialized real estate agency that can guide you to the riad perfectly suited to your needs and budget.